At BrandQuery, we develop impactful, eye-catching marketing campaigns for our clients.
In the early days of the web, online advertisements were mostly produced as animated GIFs. GIFs are frame-based animation which have very hard cuts between each frame.
Following GIFs came Flash technology from Adobe giving us the ability to create advanced banner advertising. Flash ads offered much more fluid animation and interaction, depending on where the user clicked in the advertisement. However, Flash technology does have one downside. It’s not supported well on mobile devices. Mobile devices will typically show the user a non-animated version of the banner advertisement.
We want everyone to get the same impact from our marketing campaigns regardless of what kind of device they are on.
Enter HTML5: Technology for Today’s Online Advertising Landscape
In 2010, early development of HTML5 brought about the biggest change to web browsers since 1997 with what can be done on the web. In 2014, the HTML5 specifications were finalized. HTML5 is now supported on desktop computers, tablets, smart phones and even some smart TVs. With HTML5 we can take images, javascript and even video to create VERY fluid animated and interactive advertisements. Furthermore, HTML5 ads will natively work in all modern browsers (including mobile) with no additional plugins needed!
Below are some examples of HTML5 advertising we’ve developed recently.
(refresh the page to replay the animation)
