How BrandQuery Created a Custom Video Solution for the Community Foundation of Snohomish County
The goal was simple: inform financial advisors and estate planning attorneys of the supportive impact the Community Foundation of Snohomish County (CFSC) can have on their business. But how do you connect in a meaningful way with busy professionals? The answer: a short video to capture the essence of a donor’s passion for giving combined with the expertise of one of their important advisors.
CFSC works with families, individual donors, businesses, and non-profit organizations to create community impact through grantmaking as well as hosting workshops for local non-profits to improve their effectiveness. One key to CFSC’s success is working alongside donors and their advisors to help a donor make a greater impact with their charitable giving. Together, CFSC has supported donors in awarding more than $10.8 million in grants since 2001 – all of which benefit the local community in diverse and meaningful ways.
Conducting interviews with financial advisors, attorneys, and donors who have worked with the Foundation provided all the content needed to express the benefit of working with an organization like CFSC in charitable giving and legacy planning. Drawing on the personal experience of those involved highlighted the passion for profound and lasting local impact.
BrandQuery produced two separate videos for CFSC – one focused on estate planning attorneys; the other focused on financial advisors, charitable giving, and legacy planning. Using animated graphic elements combined with personal interviews, the CFSC message of support to attorneys and financial advisors was communicated. A slow-motion “smile shot” completed each video on a heartwarming note.
