Best Product Packaging: Dollars-in-a-Box
Competition amongst financial institutions is great in Western Washington, particularly the Puget Sound region. Add that to a bank that is strong in Skagit and Whatcom counties but only recently entered the Seattle/King County market. BrandQuery helped Skagit Bank to establish their physical presence in Ballard. We then sat down to work on their community engagement for Ballard.
Many ideas made its way across the table and up on to the white board; the one idea that stuck was the idea of giving a potential business customer money. But how could we do it without just handing them a stack of bills?
We went back to our client’s tagline “Genuine Lasting Relationships” and set about discussing how important good relationships are in business banking, in building, growing and managing small businesses. We then identified businesses within a five-mile radius of the Skagit Bank Ballard office and asked bank representatives to approach these businesses to request their inclusion/promotion within the package. Each identified business eagerly embraced the idea. We developed stories for each along with who and how the dollars can be used. We paired the stories with illustrations and created a map identifying each location. Each story along with the map was padded (affixed) in with 15 crisp $1 dollar bills. The dollars can be torn from the pad to spend as the story noted. And, it all was housed in a very simple yet well designed and Skagit Bank branded box.
Dollars in the Box, Skagit Bank
Best Outdoor Advertising: Up All Night
Getting sick doesn’t always happen at the most convenient times. Skagit Regional Health, with the help of BrandQuery, launched a new service line MyEClinic. MyEClinic is an online and telephone clinic available 24/7.
When BrandQuery launched the successful campaign, we included several scenarios targeted at a variety of groups: Mothers, families, adult children of elderly parents, single people. Through the different messaging and images, the one message to stand out was one that resonated with all of the groups “Up All Night.” This message was one that was used across all media however, when we got to placing it on a billboard, that is when it became really special. The message is straightforward and clear. The billboard, located on I-5, a traffic route of nearly 100,000 cars a day, is highly visible. In the production of the billboard we specified the use of neon paint – the design was such the illustrated neon letters appeared to glow day and night.