One of the reasons I enjoy going on vacation is seeing new things; mostly, the talents of other ad agencies and graphic design firms across the country. Sometimes, if I’m lucky, I get to see their work in person internationally as well.
I can’t say I look at their work to only admire; I look at this work to gain ideas, critique and ultimately try to take away some little bit of knowledge. And sometimes my takeaway is what not to do, which brings me to the photo below.
While driving home from dinner in Chicago one night, we stopped at a red light and saw the bench advertisement. Everything right so far: great placement, pretty visible message.
Yet on further review, not a very clear message.
I have to say I ended up laughing primarily because of the tagline. Had it not been for that, I probably would have continued on by without a photo.
The tagline stated (my photo is not so clear): “Because when you do one thing, you do it right.”
So my takeaway for you… If you want to expand your services but your name and tagline reflect only one, change your name or create a new business.
Be clear and honest in your message delivery. It is very important as this is the beginning of garnering trust with your clients.
