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Feature Project: Skagit Bank Television Commercials

November 15th, 2010 | Jacque Beamer

BrandQuery recently produced two television commercials based on an integrated advertising campaign (print and online) we created for Skagit Bank. The first 30-second spot was shot on Mt. Erie in Anacortes, the second from Rosario Beach and Deception Pass (near Anacortes).

Working with Hand Crank Films, filming under our direction, we were able to shoot both spots in one day. The weather provided us two distinctive, and I might say “very Northwest,” kind of moods. Following the shoot, we worked with Hand Crank on editing, the final scripts and voice overs.

We also brought photographer Matt Brown along to capture stills from the shoot:

Setting Up The Dolly (Kayak):

BrandQuery Video Shoot - Skagit State Bank TV Commercials - Setting Up The Dolly

Shot From Above (Hike):

BrandQuery Video Shoot - Skagit State Bank TV Commercials - Shot From Above

With the completion of both commercials, the corresponding print and online ads were updated to include still photos from the shoot and revised ad copy for greater continuity in the overall campaign.

Skagit State Bank was thrilled with the final commercials, now in rotation on Comcast cable stations throughout Northwest Washington.

Skagit Bank Television Commercial #1: Father & Son Hike

Skagit Bank Television Commercial #2: Kayaks

Tags: Anacortes, Skagit Bank, TV Advertising, TV Commercials, Video Direction, Video Production

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About the Author

Jacque Beamer, BrandQuery - The Brand Enhancers
Jacque Beamer
@brandquery
Jacque, BrandQuery's founder, possesses over 30 years of industry experience including a wide range of disciplines: client strategy, facilitation, positioning, naming, brand identity and campaign development. Working with her team she oversees the tactical and operational aspects of the business for both clients and BrandQuery. She is responsible for client strategy and creative direction as well as team mentoring and new business development for BrandQuery. Under Jacque's direction, BrandQuery has worked with clients serving regional to national markets, producing work that genuinely demonstrates and enhances their brand(s). She has a degree in Advertising Art from Seattle Central Community College and a Certificate in Marketing Management from the University of Washington.
Read more articles by Jacque Beamer
MOUNT VERNON, WA
1207 Cleveland Avenue, #1724,
Mount Vernon, WA 98273
(360)336-0152

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1207 Cleveland Avenue, #1724,
Mount Vernon, WA 98273
(360)336-0152

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