Have you ever bought an item of clothing that fit well when you first purchased it and you liked it so much you wore it regularly? Over time you found it just didn’t feel as good when you first wore it and you weren’t as confident in it as you had been initially?
That’s how I felt with our former name BMR Design+Advertising. As we have grown and expanded our level of service, the name didn’t feel like it fit anymore. It didn’t feel like it properly reflected to our clients the sophisticated nature of our services as they have grown and developed.
The name change began over a year ago as we worked to define how we work with our clients. We felt this name identified not only the business, but our process.
So how does it feel after 16 years to change the name? It feels great. Everyone in the office is excited by the change. And, we are all happy to complete such a large project!
We work with companies to develop names, to change names, to change identities and to introduce these changes. Knowing the right time to make these kinds of changes is very important. The need for change may come to you internally or externally. Either way it has to be done with confidence and everyone in the organization needs to embrace it, otherwise it won’t be successful.
How you convey the change in your office, to your clients and your vendors is very important. Communicating with them first is foremost in maintaining their confidence in you.
This is the first of many blog entries. I hope you find what we write is relevant and interesting to you and your business. We look forward to your feedback.
By the way, Happy New Year!
