BrandQuery founder Jacque Beamer took on this project from a vested personal interest. Through her dying father Beamer experienced a visiting hospice service and through her dying brother, experienced a hospice facility. Beamer saw firsthand what Hospice can mean for a family but she also saw the impact hospice work has on its own staff. From this knowledge and BrandQuery’s research, BrandQuery was able to create an identity Hospice of the Northwest embraced as their own.
