The Skagit Valley Family YMCA is the leading non-profit organization for youth development, social responsibility and healthy living. It has served members of the region with exceptional programs, services and outreach since 1911.
To continue to meet the needs of their members and expand their impact, a 13 million-dollar capital campaign was launched to construct a new community health and wellness facility.
The YMCA leadership team asked BrandQuery to identify past and future users that should be targeted for support, and to develop key messaging that would resonate with donors in an integrated PR and marketing campaign.
Key Objectives:
- Convey the need for a new, modern facility and the benefit it will provide to the community.
- Build excitement and enthusiasm for a new facility without a confirmed property site or architectural renderings.
- Position the Y as a cornerstone of Skagit Valley’s history and communicate its legacy and impact to the community.
- Develop key messaging and brand collateral that would resonate with both large and small scale funders.
Phase 1: Let’s Build It Together!
- New website
- Look book
- Promotional video
- Marketing collateral
- Display advertising
- Campaign kick-off materials
- Environmental signage
Phase 2: Building Greatness!
- Revised Messaging
- Rack cards
- Display advertising
- Digital advertising
- Outdoor Advertising
