A new and exciting technology, the Data Matrix Code allows app friendly phones access to a vast array of your designated information. Shoot an image of the black-and-white code through a phone app like NeoReader. The app will then read the code and take the phone user to the code's chosen destination. Think of it as a way to gain access to your on-the-go customer.
The technology will provide the user access to your unique mobile content. A one-of-a-kind Data Matrix Code can be placed on print advertising, direct mail, used at a trade show, placed on a billboard, on point-of-purchase or environmental graphics (bus shelters, outdoor signage) and in a brochure. This technology can add an appropriate element to your integrated campaign.
Here are a few examples of potential ways to utilize Data Matrix Codes:
• Promote a new mobile version of your website by driving traffic from a related print ad campaign.
• Introduce a recently launched product or service through mobile technology.
• Provide exclusive coupons, discounts and promotions to your mobile customers.
• Capture customer information.
• Drive traffic to a mobile page where users can get more information.
• Gain social and emerging media followers.
Try for yourself. Snap an image of the above picture with your phone (once you install the NeoReader app) and see what happens.