Overview
CPI Plumbing & Heating is a recognized industry leader throughout the North Puget Sound region. With its 25-year history, CPI provides plumbing installation and service for new construction, tenant improvements, and remodeling for the residential and commercial markets. They also offer service and service contracts to residential and commercial customers.
The Challenge
Coming in late to the game, CPI engaged us while working with another firm since they were not pleased with the results they were being offered. Working with the four stakeholders and a valued employee, we (utilizing our BrandQuery process) were able to ascertain their goals and objectives. Through an extensive collaboration we presented our solutions with positive results.
The Solution
We created an identity that included a plumber's wrench but also included a graphic element to accompany it. This element portrays the plumber as hero, here to save the day. This hero is intended to represent the youthfulness and helpfulness of the four owners. Since our identity was well received, we were requested to design and develop advertising, collateral, a website and its content, and fleet graphics, integrating the hero and the identity throughout.
Results
Thanks to the prominent CPI identity and hero mark, the CPI vehicle fleet is among the most recognizable in the region. Children have been spotted standing on street corners in the pose of the hero. The main owner continually compliments the work and comments on the feedback provided by both customers and colleagues alike.